A verified marketplace,
built for cattle people.
American Cattle Union connects U.S. producers to buy, sell, and breed registered seedstock — direct, with no auction middleman. Here's what it is, how to use it, and what it does for your operation.
Buyer accounts are always free. Browsing needs no login.
What it is
A direct marketplace — plus the tools
to run the operation around it.
Sale-barn sites weren't built for registered animals. American Cattle Union treats your bulls and heifers like the genetic decisions they are — pedigree, registration, and EPDs front and center — and surrounds the sale with the tools cattle people actually use.
Registered seedstock marketplace
Buy and sell bulls, semen, embryos, and replacement heifers direct from verified U.S. producers — searchable by breed, state, EPDs, and registration number.
Verified, private, documented
Sellers submit documentation before they can list, your contact details stay private until you share them, and every closed sale generates a bill of sale.
Tools for the whole operation
Herd records, breeding agreements, market prices, land for lease, a hauler directory, and producer communities — alongside the marketplace, in one account.
One platform, four markets
Everything your operation needs, in one place.
Cattle Marketplace
Buy and sell registered bulls, replacement heifers, and herd cattle — direct from verified producers.
Browse listingsGenetics & Breeding
Source semen and embryos, track pedigrees and EPDs, and record breedings from proven genetics.
Explore geneticsLand for Lease
Find pasture and grazing ground, or list acres you have open for lease to other operations.
Find landHauler Directory
Find livestock haulers to move cattle when and where you need them, across the country.
Find a haulerHow to use it · Buyers
Find the right genetics, talk to the producer direct.
Buyer accounts are free. You can browse without an account — you'll just need one to message a seller or make an offer.
Create a free account
Sign up in a minute. Buyers never pay a fee and never see a commission.
Search and compare
Filter by breed, state, price, and EPD windows, or search a registration number directly. Compare animals side by side.
Message privately
Reach the producer through in-app messaging. Your phone number stays private until you choose to share it.
Close with confidence
Agree terms, inspect at pickup, and settle by cashier's check or wire on delivery — with a bill of sale on the deal.
How to use it · Sellers
List your operation. Keep your margin.
Your first listing is free with Seller Lite. American Cattle Union never takes a percentage of your sale.
Sign up and get verified
Submit a USDA Farm ID, brand registration, or breed-association membership. Verified producers earn a badge buyers can see.
List your animals
Post bulls, semen, embryos, and heifers with pedigree, EPDs, photos, and video. Bulk-upload a sale catalog from CSV.
Field real inquiries
Verified buyers message you in-app. Negotiate price, head count, and pickup in one threaded conversation with a paper trail.
Close direct
Agree terms and close privately. The platform generates a bill of sale automatically to document the transfer.
What it does for your operation
Built to move cattle and protect margin.
Whether you run commercial cow-calf or sell registered seedstock, the platform is built to put your animals in front of the right buyers and keep the money in your pocket.
Reach buyers nationwide
Your listings reach verified buyers across the country — not just whoever shows up at the local sale barn on Tuesday.
Keep your full margin
No commission and no buyer's premium. Free Seller Lite pays one flat $25 when a sale closes; Pro and Seedstock are flat memberships. Sell a $5,000 bull or $50,000 of heifers — the percentage at the gate is zero.
Fewer tire-kickers
Registration-number search and EPD filters bring buyers who already know what they want, so you field high-intent inquiries instead of browsers.
Lower your scam risk
Every seller is documentation-verified before listing, contact stays private, and conversations live in the platform — a record if anything goes sideways.
Clean records, automatically
A bill of sale on every closed deal and a documented message history, so your paperwork is done before you leave the pen.
One account for the whole operation
Herd management, breeding agreements, market prices, land for lease, haulers, and producer communities — all under the same login.
What it costs
Flat and simple. No commission, ever.
Buyers are always free. Sellers keep 100% of the sale — you pay a flat fee, never a percentage.
Buyer
Free
Always free
Browse, search, message verified sellers, and make offers. No fee, no commission — for as long as you use it.
Create a free accountSeller Lite
$25 / first sale
7-day money-back
List free. Pay one flat $25 when your first sale closes — never a percentage. Then upgrade to keep selling.
Start selling freeSeller Pro
$49 /mo
Cancel anytime
Unlimited listings, priority placement, bulk CSV upload, and listing insights. For commercial-volume sellers.
Get Seller ProSeedstock
$199 /mo
For registered breeders
Everything in Pro, plus the ACU Verified Seedstock badge, top placement, a document vault, and instant buyer alerts.
Get SeedstockNo commission, ever · Cancel anytime · 7-day refund on the Seller Lite fee
Ready to put your cattle
in front of the right buyers?
Browsing is free and needs no login. Create an account when you're ready to message a seller or list your operation — it takes about a minute.
Want the safety details? See Trust & Safety.